Our Story – The Journey of 9AM Coffee
9AM Coffee embodies the vibrant spirit of Vietnam’s coffee culture, passionately sharing its rich flavors with the world.
Born in Vietnam’s lush highlands, 9AM Coffee was inspired by the unique robusta and arabica beans of the region. Our goal: to bring the authentic and bold flavors of Vietnamese coffee to a global audience.
Our expansion into the global market was driven by a steadfast commitment to bring the genuine taste of Vietnam to coffee enthusiasts around the world. Each bean, each brew, tells a story of Vietnam’s rich coffee legacy, now shared globally.
Our heart beats in sync with sustainable and ethical coffee production. We stand firm in our commitment to environmental stewardship and fair practices. For us, sustainability is not a trend but a responsibility — to the land that gives us these beans and to the farmers who toil to grow them.
Our Coffee – The Heart of Our Business
9AM Coffee’s essence lies in the exceptional beans we use. Each bean tells a story of its origins in Vietnam’s rich soils, bringing a distinct character to every cup.
The Origins of Our Beans
Our beans originate from the renowned coffee-growing regions of Vietnam, each with its unique terroir. The robusta beans, hailing from the sprawling plantations of the Central Highlands, particularly Dak Lak, offer a bold and intense flavor, known for their high caffeine content and strong character.
In contrast, our arabica beans are sourced from the high-altitude areas of Lam Dong, where the cooler climate and fertile volcanic soil contribute to a milder, aromatic profile with subtle fruity and floral notes. This diversity in our bean selection allows us to offer a range of flavors that cater to varied palates and preferences.
Bringing Diversity to Every Cup
The variety in our bean origins is not just about offering different flavors. It’s about bringing the diversity of Vietnam’s coffee culture to the world. The robusta beans, with their strong, bold taste, cater to those who prefer a more intense coffee experience, while the arabica beans are perfect for those who enjoy a gentler, more nuanced flavor.
This diversity is key to our mission – to introduce the world to the broad spectrum of flavors that Vietnamese coffee has to offer, and to challenge and delight the palates of coffee lovers everywhere.
Our Commitment – Sustainability and Ethics
At 9AM Coffee, we’re dedicated to sustainability and ethical practices, ensuring that our impact extends beyond great coffee to positively influence the environment and communities.
Sustainable Coffee Farming
We partner with Vietnamese farmers who employ eco-friendly methods in coffee cultivation, focusing on organic practices and water conservation to protect the natural landscapes of Vietnam’s coffee regions.
Ethical Sourcing And Fair Trade
Fair trade is central to our ethos. We ensure fair compensation for farmers, supporting both their livelihoods and the local economy, while maintaining transparent and respectful sourcing relationships.
Community Involvement And Support
Our commitment includes investing in local community initiatives, enhancing education, healthcare, and infrastructure to contribute to the well-being of those in Vietnam’s coffee-growing areas.